The 1950s: ... economic expansion ... suburban development ... Elvis Presley ... Baby Boomers ... happy days ... boom times.
In central Ohio, an important event was under way, too. A visionary, Harley E. Rouda Sr., who embodied true American entrepreneurial spirit, ventured out into the burgeoning business scene to establish his own real estate company in 1956.
Rouda started HER Realtors in the basement of his home after working three years in the residential real estate industry. With a build-a-better-mousetrap drive and determination, he created a tried-and-true real estate model that has withstood the test of time.
At the heart of his business philosophy, and to which the company credits its enviable growth path, was hiring the most professional and educated associates available. Other competitive advantages included the ability to forecast, flexibility in the wake of change, a caring spirit and the addition of affiliated services, such as title, mortgage, warranty and relo
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